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UI/UX
Digital illustration
Art Direction
Design a gamified social platform that used a football game as the core experience for delivering club updates, promos, and member engagement.
A football game app with a social component where members can talk, play, swap digital card collectibles with other club members.
Tapping-in to the hobbyist and collector nature of members, a section of their personal page profile is dedicated to the storage of their digital card collectibles. They are rewarded with a VIP status for frequency of play and number of VIP card collectible purchases. At the end of each season, the member with most points on the leaderboard gets to take part in a football camp, or a trip to watch a live FIFA match.
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