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![Header-image.png](https://static.wixstatic.com/media/bb0bd3_e2c6c751ddf54788bac535d28bc4c8be~mv2.png/v1/crop/x_0,y_4,w_800,h_674/fill/w_800,h_672,al_c,q_90,enc_auto/Header-image.png)
![keyrolesandcontributions.png](https://static.wixstatic.com/media/bb0bd3_4680879a2cb24c329ccdf9016d9975b0~mv2.png/v1/fill/w_304,h_41,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/keyrolesandcontributions.png)
Project manager
Design lead
Design system
Creative direction
Brand guidelines
![the-challenge.png](https://static.wixstatic.com/media/bb0bd3_dabb1ad9c73740668722f249514ec4c4~mv2.png/v1/fill/w_271,h_24,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/the-challenge.png)
Boost sales of Geekspeak's products by building an online retail presence and launch the campaign for a new line of tees.
![Web-Campaign.jpg](https://static.wixstatic.com/media/bb0bd3_cdfd28138ed74e38be9e4ca16f963e9d~mv2.jpg/v1/fill/w_801,h_570,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Web-Campaign.jpg)
![Web-Landing-Page-Home.jpg](https://static.wixstatic.com/media/bb0bd3_38733beb00a8409980e53939e18968ca~mv2.jpg/v1/fill/w_801,h_587,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Web-Landing-Page-Home.jpg)
![the-solution.png](https://static.wixstatic.com/media/bb0bd3_e1e5a4ad2ada4091a9a2600814f13834~mv2.png/v1/fill/w_271,h_24,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/the-solution.png)
An online retail store was developed with a landing page for their new line of t-shirts: The White Collection. Alongside its digital store, these products can also be found in their updated catalogue both printed and downloadable PDF.
![Web-ecomm-screens-ipad-1.jpg](https://static.wixstatic.com/media/bb0bd3_6cbe99ea5e3d45f6875b547dfd531fa0~mv2.jpg/v1/fill/w_511,h_430,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Web-ecomm-screens-ipad-1.jpg)
![Web-ecomm-screens-ipad-2.jpg](https://static.wixstatic.com/media/bb0bd3_214bfddfbdad4698ad891cd99a4477c6~mv2.jpg/v1/fill/w_529,h_445,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Web-ecomm-screens-ipad-2.jpg)
![web-catalogue-panel-1.jpg](https://static.wixstatic.com/media/bb0bd3_d1346d8ecf6a448f80c6b4ddc0b1caea~mv2.jpg/v1/fill/w_310,h_310,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/web-catalogue-panel-1.jpg)
![catalogue-panel-2.jpg](https://static.wixstatic.com/media/bb0bd3_9ac12b453dc74578abb97977c8e31644~mv2.jpg/v1/fill/w_310,h_310,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/catalogue-panel-2.jpg)
![catalogue-panel-3.jpg](https://static.wixstatic.com/media/bb0bd3_f306d42a4feb4c6ab72a14bd3a412a18~mv2.jpg/v1/fill/w_310,h_310,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/catalogue-panel-3.jpg)
![activation.png](https://static.wixstatic.com/media/bb0bd3_932b828f67a842229473ab7281b7ee3d~mv2.png/v1/fill/w_271,h_24,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/activation.png)
To drum-up the launch of The White Collection, shoppers were enticed with 20% discount on online pre-orders. Promotional touch points include social media posts and in-store catalogues.
![SoMe-Carousel-1.jpg](https://static.wixstatic.com/media/bb0bd3_1132e5c22be74f64a837581fe40b9687~mv2.jpg/v1/crop/x_32,y_0,w_444,h_652/fill/w_310,h_455,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/SoMe-Carousel-1.jpg)
![SoMe-Carousel-2.jpg](https://static.wixstatic.com/media/bb0bd3_45cddee99f92474ea86c8c623b7f743c~mv2.jpg/v1/crop/x_29,y_0,w_442,h_652/fill/w_300,h_443,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/SoMe-Carousel-2.jpg)
![SoMe-Carousel-3.jpg](https://static.wixstatic.com/media/bb0bd3_7a2cfdf4e3fa4de084450b16d082f273~mv2.jpg/v1/crop/x_25,y_0,w_442,h_652/fill/w_320,h_472,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/SoMe-Carousel-3.jpg)
![SoMe-Carousel-4.jpg](https://static.wixstatic.com/media/bb0bd3_8644be2c2f0a44c2935130ece7f54aa1~mv2.jpg/v1/crop/x_29,y_18,w_442,h_634/fill/w_314,h_450,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/SoMe-Carousel-4.jpg)
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