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Creative direction
Create awareness, that on top of producing ergonomic furnitures, they also promote sustainability in its production, raw materials and resources.
A recruitment campaign using digital channels that lead to the better index effect landing page discussing in detail how the company’s products are more than just a furniture manufacturer that produces ergonomic solutions for offices, hospitals and schools.
The #jointhemovement inspires potential clients to be part of something that can potentially change attitudes. For every purchase of an office, hospital, or classroom solution, the client receives a bicycle or a wheelchair - made from Kinnarps’ recycled and scrapped materials and given to their choice of school (recycled bicycles) or hospital (recycled wheelchair).
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