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Launch a new line of healthy beverages for The Good Earth fleshing out its two core values: eco-friendly and healthy

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Healthy beverages in reusable bottles! To spread the word out, a microsite dedicated to provide insight and education on the benefits of reusable materials and the health benefits of TGE's beverages. Using social media channels, teaser/launch ads, leading to landing pages. Part of this campaign includes consumer activations to aid the launch of the firm's new product range and to inspire purchase.

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Limited edition gold plated hot/cold bottles are given for free for every purchase of TGE's 'five-pack' and 25% off on refilled bottles on outlets.

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