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Launch a new line of healthy beverages for The Good Earth fleshing out its two core values: eco-friendly and healthy
Healthy beverages in reusable bottles! To spread the word out, a microsite dedicated to provide insight and education on the benefits of reusable materials and the health benefits of TGE's beverages. Using social media channels, teaser/launch ads, leading to landing pages. Part of this campaign includes consumer activations to aid the launch of the firm's new product range and to inspire purchase.
Limited edition gold plated hot/cold bottles are given for free for every purchase of TGE's 'five-pack' and 25% off on refilled bottles on outlets.
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