n my most recent role at Elite Prospects, I played a key part in helping evolve the platform from being primarily statistics-driven into one that also supported social interaction. Over roughly two years, we introduced features like direct messaging, activity and social feeds, content sharing, likes, reactions, comments, following, mentions, and notifications. The challenge — and what really drew me to this space — was designing social features that added value without undermining trust or signal quality in a product users relied on for accurate data.

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When I was in a tech bureau in Sodermalm, I was leading workshops for a proposed Bass Pro Shops’ app, I was already exploring similar themes. I pushed for community engagement through social features, gamification, and social identity — things like leaderboards, challenges, events, and following — could be layered on top of a utility-first experience to drive engagement. I didn't see it through though as I moved to Elite Prospects shortly after.

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But I'm always a fan of designing social systems intentionally — not just adding features, but thinking about behaviors, incentives, and long-term community health. That’s what really excites me about this role and why the Social Product Designer position at Fishbrain feels like a natural next step.