Great CX reduces friction in the buyer journey, drives adoption, and increases customer satisfaction—leading to stronger retention and upsell opportunities. For example, clear onboarding, intuitive flows, and in-context support all contribute to better product experience and fewer support tickets, which strengthens trust and opens the door for expansion.

 

For Fintech Products, where the product is likely complex and used by a specific segment, simplifying workflows and proactively solving usability pain points can directly reduce churn and improve renewal rates.