My day-to-day is a mix of strategic planning, cross-functional collaboration, and hands-on design leadership. I usually start by checking in with the teams I support—this could be design, product, or marketing—to align on priorities, unblock any issues, and review progress on current  initiatives.

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Throughout the week, I lead or join working sessions—like customer journey mapping, sprint reviews, retros, stakeholder syncs, or workshops. I also spend time reviewing user feedback, support tickets, or analytics to identify patterns and surface actionable insights.

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A big part of my role is working with product and engineering to translate those insights into real improvements—whether prototyping a better flow, improving microcopy, or simplifying a process that’s causing user friction.

 

I also carve out time for mentoring and managing designers, sharing best practices, and evolving our approach—making sure we’re consistent, human-centered, and aligned with business goals.

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So while the work varies, I’d say my days are centered around connecting dots between people, data, and experiences—to make things simpler, smarter, and more meaningful for users.