On top of fleshing-out key characteristics of the shoe (in this case: The Chelsea), this key visual is purposely designed to be a series featuring the complete line of morjas’ collection of premium footwear.

 

The headline: AN ANATOMY OF QUALITY, relates to what the product has to offer and how its stands out. The cross-section visual of the shoe ties-in with the message, making it single-minded in its communication. 

 

Practical applications for this key visual can include: social media posts, product page, campaigns, and attachment for email newsletter for members.