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CAMPAIGN BRIEF
TyloHelo
Objectives:
To launch a recruitment campaign using online channels as touchpoints.Establish a clear path-to purchase. Increase traffic online and in-store
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30 years old and above.
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Home owners.
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Professionals.
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Above-average income earners.
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Health buffs.
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Looking to purchase sauna for the first time.
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Gym owners.
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Spa owners.
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Hotels, cabins and other alternative accomodation
Target Audience
USP
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Broad range of products.
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Health benefits.
Campaign Size: Small
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